Wednesday, February 23, 2011

Film-maker Ashutosh Gowariker – enthralls SIIBians!!

The ‘Lagaan’ director was at Symbiosis Institute Of International Business, Hinjewadi, Pune for a discussion on management & film-making.
Leadership skills, ethical practices, effective planning and execution, human relations, emotional quotient, etc. are key managerial skills, MBA students aspire for. Cinema and process of film-making have always been closely associated with these managerial aspects. Such qualities are best-depicted through films and therefore, today movie-scripts are often used as case studies in educational institutes and the corporate world. Director- Mr. Ashutosh Gowariker is one such film-maker whose protagonists Bhuvan (Lagaan) & Mohan Bharghav (Swades) changed our perception of the conventional ‘hero’, by bringing about a revolution through lateral thinking, with patriotism as the backdrop.
On 18th February 2011, Symbiosis Institute of International Business, Hinjewadi Pune (SIIB) invited Mr. Ashutosh Gowariker for a guest lecture on “Management & managerial aspects of films and film-making”.
Dr. Rajani Gupte, Director, SIIB and Dr. Vidya Yervadekar, Principal Director, Symbiosis Society, were also a part of the programme.
Mr. Gowariker began the session, with his early experiences as an actor, gradually moving towards film-making, which involved financing, operational issues, film-promotions & marketing, etc. He then spoke about how he zeroed down ‘leading actors’ for his films, based on the character’s temperament. He also threw light on how a film’s success and failure both equally important for a film-maker.
Highlights of the session:
The simplicity, humility & straightforwardness with which Mr. Ashutosh put forth his points, thoughts, ideas and experiences, wrapped in humour, had the audience in splits.
He came down to the level of youngsters which set the comfort level of the audience.
The journey of his gradual evolution from an actor to director, director to a producer and finally from a producer to writer, with confusion and chaos at every stage, is something every youngster faces at this point of time, and could therefore connect to the transition process instantly.
The interaction was the USP of the show, since people actually came out with frank, open queries, and having most of the questions answered much to their satisfaction.
Overall, it was a highly interactive, humorous and interesting session, and the audience enjoyed every bit of it.

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