Sunday, December 30, 2012

SIIB hosts Maruti Suzuki Colors of Youth 2012

        Symbiosis Institute Of International Business hosted Maruti Suzuki Colors of Youth 2012. It’s a hunt for the most versatile, talented and skilled student in B Schools & Professional colleges across India. The event is sponsored by Maruti Suzuki Colors of Youth in association with Dun & Bradstreet. It's an event where participants are judged on skills such as quiz, singing, dancing, music, standup comedy, innovation, quizzing, painting etc. The idea is  to find a perfect combination of intellect, personality & outstanding talent.

     The celebrity judges present for the occasion were Subir Malik. Isha Koppikar & Anousha Dandekar. The event was also attended by Brand Manager Maruti – Mr. Gaurav Gupta. SIIB campus was jam packed with students from more than 30 colleges in Pune & many students from symbiosis family.

     The ambience was eccentric and the occasion was big, there were singers & dancers and there were painters & actors and other artists, all waiting for their moment of fame.

Students from SIIB who made it to the finals of MSCOY 12’

1. Sankar, MBA-E&E, Batch 2011-2013 - Solo Dance
2. Utsav Tayade & Nishesh Pandit, MBA - E&E, Batch 2011-2013 - Painting
3. Apurav Singh - Singing
4. Somil Singhal - Painting

The celebrity  judges @ Maruti Suzuki Colors of Youth - Anusha Dandekar,
 Isha Koppikar & Subir Malik

Participants performing at the SIIB Auditorium

Registration Kiosk

Winners of the Pune Audition !

SIIB Public Relations Team - Debdeep, Naurula, Jain, Mansee & Santanu 

Article contributed by Santanu Das. Santanu is a International Business student , SIIB Pune
( Batch of 2012-14). Management consulting interests him and when not in class you would find him quizzing, debating and going aorund doing PR activities. He can be reached at

Guest lecture by Associate Director, CRISIL

Mr.Vishal Parwani, Associate Director,
Vishal Parwani, associate director at CRISIL Global Research & Analytics, visited SIIB few days ago to enlighten the students on ‘Investment Banking’.  India's leading ratings agency - CRISIL is a global analytical player providing ratings, research and risk and policy advisory services.

      Mr.Parwani stressed on the areas of operation of the investment banks – capital raising, underwriting, equity research, merger & acquisitions and finally sales & trading. CRISIL’s fort is equity research. According to Mr.Parwani, investment services involves the primary investors, buy side and sell side parties.

Primary InvestorsRetail investors, corporations, government entities, trusts & HNIs
Buy SideAsset management companies, insurance companies, pension fund managers, hedge funds & private banker
Sell SideStock brokers, broking division of investment banks

He also described the roles of research analyst, sales analyst and trader. According to him, research analyst analyses fundamentals, arrive at valuation & recommendation (financial models & research reports) and meets management of clients for financial advisory purposes. Sales analyst aids in servicing of existing clients and adding new ones. They facilitates meeting between buy side clients and research analysts. Trader executes trade.

The brokerage earned is allocated in the following ratio – research 40%, sales 40% and trading 20%. Apart from the core services described above, there are support services in I-banks like legal & compliance, treasury, tax, audit, corporate services and infrastructure support.

Article contributed by Santanu Das. Santanu is a International Business student , SIIB Pune
( Batch of 2012-14). Management consulting interests him and when not in class you would find him quizzing, debating and going aorund doing PR activities. He can be reached at


SIIB’s annual PR event, Crack It With SIIB ( CIWS ) was held across 13 cities this year. A dedicated team of thirty students visited different cities of India to help their prospective juniors in their quest for the MBA dreams.The idea of the meet was to reach out to the aspirants, solve their queries and provide them insights into  the SNAP test and life at MBA & SIIB. The aspirants would also get a chance to meet the alumni of SIIB and get a feel of what is happening in the industry.

CWIS Venue at Kolkata - The Birla Planetarium

CIWS received a very good response across the country - Ahmedabad, Bangalore, Chandigarh, Chennai, Hyderabad, Indore, Jaipur, Kanpur, Kochi Kolkata, Mumbai, New Delhi and Pune. It was attended by hundreds of aspirants. 

CIWS offered the aspirants a paper-pencil based mock test exactly replicating the real SNAP. After the test, students of SIIB interacted with the aspirants – gave them a glance of MBA life and life @SIIB and clarified their doubts. The aspirants were given smart tips & strategies to maximize their score at the SNAP tests.  The test takers were given all India rankings to enable them gauge their standing before the real test.

           CIWS also served as a wonderful opportunity to get back in touch with our respected alumni. Our alumni attended the meet across India and advised the aspirants on their career and provided invaluable insights about the industry happenings

Kolkata - Aspirants waiting anxiously for the test to begin

Ahmedabad . Aspirants during the mock SNAP

Kochi - Q & A session with the aspirants

For any admissions related queries, you can reach us at 

 Article contributed by Santanu Das. Santanu is a International Business student , SIIB Pune
( Batch of 2012-14). Management consulting interests him and when not in class you would find him quizzing, debating and going aorund doing PR activities. He can be reached at

Saturday, December 29, 2012

Swiss ambassador on Globalization

        Festival of Thinkers is a lecture series organised by Symbiosis International University. Students of SIIB got the opportunity to attend one such lecture by the honourable Swiss ambassador to India – Dr. Linus Von Castelmur. The theme for the lecture was ‘Globalisation’. The other dignitaries present in the session were Dr.S.B. Majumdar, Dr.Vidya Yeravdekar, Dr.Rajani Gupte, Dr.Prakash Shah and few Swiss delegates.

        Dr.Castelmur harped upon the importance of globalisation and centred its importance around five points:
  •  Access to mass production of goods
  •  Centralized services
  • Mobile labour force
  • More fragmented product chains
  • Decreasing linkage of companies to domestic country

He focussed on the fact that globalisation produces winners as well as losers. He cited the example where FDI into a country affects the domestic industry. Thus the need for effective and efficient formulation, implementation and governance of public policy. Speaking on Switzerland, he expressed his apprehension about the decreasing birth rate in Switzerland and the aging population. The aging population in Switzerland is making it extremely difficult for the government to finance pension and allocate funds for development and growth. He added that the technological development have led to decrease in employment rate. He also enlightened us about the public & private debt issues faced by the Swiss.

                 But in this era of globalisation, Switzerland remains an attractive investment destination thanks to the open economic policies adopted by the government. The country have had current account surplus for the last 30 years. The small and medium scale industries are driven by innovation. He summed up that the positive effects of globalization on any country can be achieved by few steps such as below which are already in place in Switzerland:
  • Liberal labour market and a flexible economy
  • Vocational training model
  • Research and minimum bureaucracy
  • Immigration of professionals fitting the needs across the various sectors of the industry
  •  High standard of living and excellent infrastructure

According to the Swiss ambassador, it is equally important to preserve the regional culture and customs during these times of globalization. 

Article contributed by Santanu Das. Santanu is a International Business student , SIIB Pune
( Batch of 2012-14). Management consulting interests him and when not in class you would find him quizzing, debating and going aorund doing PR activities. He can be reached at

Monday, October 15, 2012


We, the waked team had decided to teach students Basic Computer and English as per their syllabus. Learning without understanding practicality is of no use. We decided to teach them computer theory and simultaneously conduct practicals at their Computer Lab.
On our First visit to their computer Lab, we found the computers in dismal condition. Most of them were either not starting or had their connections loose or the hardware was not properly connected. One of the computers which eventually started did not have a functional keyboard. So we decided to repair and set the computer lab on the spot. The team was able to bring   4 out of 6 computers in working condition. Now the computers are useful for all the classes in practical education.
In our First computer Session, we decided to start from the scratch. In our first Interaction with class, we assessed their knowledge of the computer and its various components. Within few minutes of our interaction we came to know that our section 9 –B had very little knowledge about the Computer and its various features. They knew that Computer is very important for them and for their growth, but did not know what they should know about the computer. They were not familiar with the words like software and hardware.
 We decided to teach them from the basic. We started the session with introducing them Hardware and Software terminology. We taught them about what Hardware is and why it is called hardware. We draw a System Diagram to explain, Input devices and Output devices. What are their functioning and how to use them? How hardware is different from software. What are the Importance of both and how each of them Complement each other? We got them acquainted with some common software which is used in Day to Day life.
 After acquainting them with various components of Computer, we taught the class about the History of Computer. We started by telling them about early computing devices. Then we moved on to various calculators and First generation of computer. We taught them about various developments in this field and how this development has affected the Computer. How the size of Computer has shrunk and how its speed has increased tremendously. After this we moved on to Laptops and Various Tablets and what are the latest devices which are coming.
 In this whole interaction, we never knew where the time flew. We decided to end our session by having a query session about all the things which were explained. We also asked few question to know whether they have understood what has been taught. We ended our session by asking them to read about the internet and e-mails which will be conducted in the next session.
 Our first Interaction with the students was pleasant. They were enthusiastic and eager to learn. Yes there were certain naughty students, but what Fun will be there without them. We all left the Wakad School with smile on our faces and some good memories to cherish.

Friday, September 14, 2012

The SIIB Bajaj Workshop

As kids growing up, the “Hamara Bajaj” advertisement was one that we eagerly waited for and probably even led to a lot of us buying a Bajaj as our first vehicle.  So it was a moment of pride when we finally met the man who today is the face of Bajaj Auto Ltd.

When a student begins his course at a B-School, one of the things that he/she looks forward to a lot is the guest sessions. The much awaited session with Mr. Rajiv Bajaj took place on the 10thof September 2012 and the students turned up , eager to learn from one of the brightest business minds that India possesses. The first thing that stood out about this interaction was Mr. Bajaj’s humility and his ability to put everyone at ease. For a man who heads one of the largest private sector companies in India today, he seemed attuned to what we as students were most keen to learn from him. To facilitate this, he began the session by inviting questions spanning all aspects of Bajaj Auto Ltd. which he then proceeded to address through a structured presentation which covered Bajaj’s history and included their strategies over the years.
Mr.Bajaj sharing his experiences with the students of SIIB 

We were quite literally spellbound by the amount of knowledge that Mr. Bajaj brought to this session and the clarity with which he put it all together.  The session largely dealt with “Brandology”, a concept that was developed within Bajaj Auto, and seems to be the epicentre of everything that they have done to get to the position that they hold in today’s motorcycle market.  Mr. Bajaj also seemed to possess an uncanny knack of picking out the most relevant concept from his vast readings, and apply it to the discussion at hand.  He spoke at length about how the idea of the Bajaj Pulsar had come about and how it was based on the principles of marketing strategies.  The success of the product, he said, was largely down to being able to set the product apart from the clutter in the minds of the consumers.  He then listed out these strategies and proceeded to explain how Bajaj had applied them to wrest control of the motorcycle market from Hero Honda, and establish themselves as the pioneers in this field.

No Stepneys in this ride ( In this pic : Rahul Bajaj)

We were vaguely aware of the fact that Mr. Bajaj’s interests ranged from the teachings of Jack Trout to the founding principles of Homeopathy, and we were given a taste of this as he explained to us how he had applied these little nuggets of information to his business.  We had also heard about his famous tendency to play down the importance of big name B-Schools and consultants and we were not disappointed as he explained to us why he sets store by logic and not by the rigid principles that are taught at these institutions.  He also challenged a lot of the conventional wisdom that we are exposed to and really proved to us that the best decisions are those that are grounded in simplicity.  He kept the audience captivated by peppering the session with anecdotes about some of the crucial decisions in Bajaj’s strategy had come about through seemingly innocuous interactions and ideas. 

In the end, this session left us with a lot of food for thought which was best summed up in the vote of thanks given by one of the students who said – “Wisdom does not lie in achieving success or in not failing.  True wisdom lies in knowing what will succeed and what will not.”

Article authored by Jaidatt Udiyavar and Nikhil Budhiraja .Nikhil and Jaidatt are final year students of SIIB, Pune .Both did their internships at Asian Paints. They are very passionate about marketing. Their interests include exploring different methodologies of branding .

Monday, August 27, 2012

SIIB Leadership Series 2012


         The theme of SIIB Leadership Series 2012 was ‘ Rediscovering the middle east ‘. The event commenced with the lighting of the lamp by the honorary guests - Dr.Vidya YeravdekarPrincipal,Director Symbiosis, Dr.Rajani Gupte, Director, SIIB ,Dr. Bhushan Patwardhan, Vice Chancellor , SIU, Dr. Talmiz Ahmad, former ambassador to Saudi Arabia, Mr. Pankaj Khimji , Omani Business tycoon , KR Group and Dr.Dileep Padgaonkar , veteran journalist, consulting editor TOI, and head of the R.K.Lakshman chair in Symbiosis.

The honororary guests lighting the Lamp . (From Left)  Dr.Vidya Yeravdekar ,
Dr. Talmiz Ahmad, Dr.Dileep Padgaonkar, Dr. Bhushan Patwardhan ,
Mr. Pankaj Khimji and  Dr.Rajani Gupte.
             Dr.Rajani Gupte enlightened us about the theme - the political scenario in the middle east and its relevance in world affairs. Dr.Vidya Yeravdekar , shared her experiences as a doctor in Oman and the close links the country shares with India.

               The honorary guests enlightened us on the affairs of Middle-East.
Mr. Talmiz Ahmad , chief guest throwing light on the Arab Spring

Dr. Talmiz Ahmad spoke on  ‘The Arab Spring: Present Scenario and Implications for India’ . He enlightened us about the incidents of the uprising , their causes and ramifications that shook the Arab World.

         Mr. Pankaj Khimji highlighted  the strong connect Oman has with India - one in five Omani has Indian roots and Hindi is easily understood in Oman. He also understored how Oman braved the economic downturn and that his country is one of the better performing economies of the world today.He stressed on the opportunities the gulf nation brings to the Indians.

     Dr.Dileep Padgaonkar was one of the three interlocutors appointed by the Govt of India to undertake a sustained dialogue with the people of Jammu & Kashmir.He shared his experiences with us and threw light on the interest the Kashmiris showed in the Arab spring.

             Our guests speakers also entertained a Q & A session and patiently answered all the questioned raised by the SIIB students .
Q & A session with the audience
             The SIIB Leadership Series 2012 ended with a vote of thanks to the honorary guests , faculty , LS 2012 team , the SIIB students and everybody who all strived to make it a big success !

SIIB Leadership Series 2012 team 
The SIIB audience during LS 12
Links :


The story has been reported by Santanu Das. Santanu is a International Business student , SIIB Pune ( Batch of 2012-14).When not in class you will find him quizzing, debating or running around for PR activities. He took care of Media & Buzz Creation activities of Leadership Series 2012. He can be reached at

Wednesday, August 22, 2012


               We celebrated India’s 66th Independence Day at the Symbiosis Infotech campus. The chief guest to grace the occasion was Dr.K.Subramaniam.Other dignitaries to share the dais were Directors of SIC, SIIB and SCMHRD and the campus administrator, Colonel Kadamb.The event was also attended by the faculties of the Symbiosis fraternity . After the flag hoisting and singing of the national anthem, directors of all three institutes and the campus administrator addressed the gathering. The Chief guest inspired us to make contributions towards the welfare of our country and  discharge ourselves from the guilt of not having done enough for the country.               

Dr.Rajani Gupte addressing the gathering
The Students of Symbiosis at SIC 

          Dr.Rajani Gupte , our director, enlightened us on an aspect of cognitive psychology called Attribute Bias in which a person tends to attribute success to himself, while finding external causes for the failures. She also suggested us possible means to overcome this problem which can help us in taking our India ahead. After the session, young children and members of the Prayatna team sung patriotic songs to add more grandeur to the occasion.

         I have attended many independence days since my school days. But there was something unique about this one which made me hit the keyboard. Today there was an incident which not only accurately described India’s current plight but also gave us the direction to take India to newer heights. During the course of the event , a bunch of saffron , white & green balloons were released but they got stuck in the strings which hung the paper flags . Isn’t it symbolic of India's inability to touch the sky  because it is constrained by the strings of illiteracy, poverty, corruption and crime. But wait !  Followed by this, we also witnessed the solution -Two young students of SIIB , who  went up to the terrace to disentagle the strings and freed the balloons. 

          So, it is us the youngsters who can cut the strings that restricts India’s growth. We need to understand that this is our country and we are responsible for its success and failure . Let us all contribute in every possible way we can and be a proud INDIAN !

Authored by Rahul Tiwari . Rahul is a first year student of International Business at SIIB , Pune (Batch 2012-14). His hobbies include observing and studying the behavior of animals and birds and capturing them in his camera. He can be reached at

Monday, March 12, 2012

Marketing - From Inception to Conclusion

Business has only two functions - marketing and innovation.

 Business has only two functions - marketing and innovation. Marketing provides ‘leverage’ and ‘direction’ to innovation”

My Version of above

                                    Marketing: From Inception to Conclusion

Let’s say you have to build a house for yourself, you would start with laying base which you may call ‘groundwork’ for the same, the second step would be to erect the ‘structure’ of the house like walls, pillars etc. The final step would be the ‘materialization’ wherein you buy the furniture, curtains and décor. Now that your house is finally built next task is to ‘maintain’ which you do by leaning it every day and repainting every couple of years.
Building a house can be very similar to establishing and then running a company, let’s have a closer look at the four steps of building a house and understand how these four different phases of marketing would not only help one start a company but also run it effectively.
Step one, the laying groundwork is the ‘foundation’ of a company which is the first principle of marketing, and it can further be divided into four sub stages:-

1)      Core Concepts – company’s approach to market

2)      Customer perceived value

3)      Market driven strategy – understanding the prevailing environment & formulating an optimum strategy

4)      Understanding the customer buying behavior

If I decide to get into the business of selling shoes, primarily I need to decide would I be producing the shoes myself or would I be a channel partner or should I just operate a multi brand outlet. Deciding this is the very foundation of my business and the ‘marketing processes’ like ‘research’ would allow me to make an informed and suitable decision. Marketing is not just about selling; it is about taking right decisions at right time.

Step two, erecting the structure is the ‘Formation’ of the company which again can further be divided into three sub parts:-

1)      Segmenting – Classifying mass on basis of demographics, age, sex, passion etc.

2)      Targeting – Selecting one or more segment as your target group

3)      Positioning – Presenting your brand in a appealing manner to selected target group.

Now that I have decided that I would operate a multi brand shoes outlet, next I need to decide is who I would be selling to, to the rich urban class or average middle class, to which age group would I be catering because my product would depend on that.
If I want to target middle class school children then I would sell leather shoes of Liberty or Bata, if I decide to target the urban class youth I would keep a stock of elegant and stylish shoes of brands like Nike or Adidas.

In order to make this decision I must study the market, competition, society demographics etc. This process is nothing but marketing and in order to take the right decisions you need marketing.
Step three; the materialization would be the ‘manifestation’ of the company, which can also be further divided into four sub parts

1)      Product – Market & product research that goes into product fabrication

2)      Price – deciding on price on basis of target group, competition & margins.

3)      Placement – Retail & distribution channel, setting up accessible markets for product

4)      Promotion - spreading the idea

Let’s say I have finalized the target segment (rich urban youth) for my multi brand store, my products would be sports shoes, casual sandals and party wear shoes. The price should not only give me a profitable margin but should also be appealing to consumer which will give me an edge over competition. Now to spread the idea I would do some promotional activities like advertisements or sales offers.
Needless to say, deciding on all these parameters is again a function of marketing.

Step four - Now I have my store up and running, so next task is the ‘maintenance’ which in business world may be referred to as dealing with competition and maintaining your quality standards at a reasonable cost.
I would do that by measuring the consumers’ response and continuously observing the tactics of competition and always keeping myself updated with upcoming trends and fashion.

Marketing is not about just limited a product, it is a cycle of multiple processes which understands the customer perceived value and then creates, promote and deliver the same to achieve customer satisfaction.

When you build your house the foundation would not be visible to the visitors and structure would be covered with materialization like curtains, doors, emulsions, hence people would only notice the décor and furnishings.
Same happens in world of marketing too, the foundation and structure goes unnoticed in many cases and people only notice the manifestation and on basis of that they develop an understanding of marketing which is only limited to manifestation like advertising and sales offers.

For example if one is to analyze Wal-Mart, one notices that it is successful because of low price and high availability and we limit the marketing to only in shop offers and branding. One must understand that the inception of the very idea of having large stock and selling at a lower price is result of marketing.  It is the foundation of the company, a market driven strategy deduced after understanding the consumer perceived value and buying behavior.

Same principal applies to Indigo airlines which have the second largest market share in India (16.7%), its approach to market is providing quality service to middle class person at a reasonable cost.

Marketing is not just about spreading the idea; it is a cycle which helps in inventing, maintaining and delivering the Idea.

Tuesday, February 14, 2012

Lights, Camera, Action!

Passion rebuilds the world for the youth. It makes all things alive and significant.
Ralph Waldo Emerson

A nation so rich in heritage and so diverse in culture must always embrace its soul; which for India lies in the colors of its youth.

It might have been the exact sentiment that led Maruti Suzuki to initiate a nationwide talent hunt to find the most enigmatic, talented & colorful individual (or a group).
Maruti Suzuki Colors of Youth; an initiative taken in association with Zee Business TV & consulting partner Dun & Bradstreet is a talent hunt show for B school students conducted in B-Schools across the country.

But unlike other B School competitions, the motto is not just to look for the sharpest mind or best analytical skills. The intent is to find a perfect combination of excellent intellect, a vivid personality & outstanding talent (extracurricular).
Someone who could use his extracurricular talent with the same affluence with which he uses his brain, someone who could dance or sing or paint with the same panache with which he answers business trivia.

SIIB got the opportunity to hold the city auditions & also the city finale for Pune city round of MSIL Colors of Youth and as expected the event turned out to be one of the biggest extravaganzas of the year not only for SIIB but quite possibly for all business students across the city.

SIIB campus was jam packed with students from 18 colleges from Pune & many students from symbiosis family, The ambience was eccentric and the occasion was big, there were singers & dancers and there were painters & actors, all waiting for their moment of fame. The task was to perform to one’s best ability & outdo others in one of the four given fields; Dance, Singing, Mimicry (comedy), Painting.
Whatever you chose to do, the bottom line is; it must leave a mark on judges.

The other highlight of the event (besides the performances) was the judges themselves. As the judges for this Event were two highly talented and successful individuals; former Miss World Diana Hayden & the famous rock star Mr Subir Malik (of Parikrama fame).

After a day filled with outstanding performances, judges finalized on 8 performers which will compete the very next day at the same venue for a slot in Zonal finals; moments to cherish for SIIB as 3 out of 8 finalists were from SIIB itself and that too in different forms of art.

City finals was a big occasion, a live audience of around three hundred, exclusive telecast on television, an opportunity to reach zonal finals. The stage was set for the stars to shine and impress.

The day began with performances from each finalist, and as expected the level of competition was even fiercer and passion was unambiguously palpable.

Representatives from Zee business TV; the media partner of the event were busy taking bytes of the participants after the round 1 of performances and so was Radio Mirchi; meanwhile the emcee had engaged the audience in a jig and had them fixed to their seats.

After the performances were done, next level of filtration was a trivia round to test their general and business awareness.

The scores from performances & quiz were to be compiled by the judges & the decision was to be taken.

After an anxious half hour for the participants, decisions were announced by the judges Diana Hayden & Subir malik. The four out of 8 finalists were selected for Zonal finals to happen in February.
A very proud moment for SIIB as two of the four selected were from SIIB; Dance & painting.

The day ended on a high note with Emcee involving audience along with the participants in a jam on stage and rest were dancing to the tunes wherever they could find space in the auditorium.