Monday, August 17, 2009

T-shirt Logo Design ?

The Battery Logo

The Simple Logo

Pour in your comments regarding a possible T-shirt design!

Saturday, August 15, 2009

SIIB Leadership Series Blog created!

The Leadership series blog has been created! You can pour in your comments if you want or leave back a mail [ if it's too secret :) ] at -


Leadership series being one of the flagship event of our institute, it remains an onus for eachone of us to add to it's success!

Hope to see you all there...Subscribe, follow, and 'thou' shall keep you all updateth! :)

Ignisense Logo -10

It gives us immense pleasure to unfold the official logo of Ignisense-10 on this auspicious Independence Day.
Team Ignisense

Wednesday, August 12, 2009

Wanna write in FMS journal of management research???

Hey folks,

Came across regarding this paper writing competition from FMS. For all those disillusioned mortals who are thinking of doin something unproductive during this vacation, here is a good opportunity.. Carpe Diem!!!

Journal of Management Research (JMR), FMS DU is one of the most prestigious management journal published in India. It includes research work of eminent professors and scholars from all over India and abroad. In our aim of promoting quality research work, JMR is proud to announce its first white paper competition. The topics are:-

I) Financial Inclusion- the outlook, the concerns and the road ahead

Financial inclusion is about ensuring everyone has the opportunity to access the financial services needed to participate actively in the society and to reap the benefits of a growing economy. Though the bottom of pyramid has been neglected by the financial institutions for long, the government has introduced policies to take care of them. Yet the surveys show the other picture. So what are the issues involved and what can be a probable path taken to attain financial inclusion, if at all it is possible.

II) Ambient Advertising- how long will it survive?

The phrase started to appear in British media jargon, but soon firmly established as a standard term within the advertising industry. It appears as messages on the backs of car park receipts and at the bottom of golf holes, on hanging straps in railway carriages, on the handles of supermarket trolleys, and on the sides of egg cartons.

However, some say…Ambient advertising contains the seeds of its own destruction, because once the approach is copied and becomes commonplace, it ceases to surprise.

III) Affiliated Marketing- rebuilding in future

With the increasing hold of internet as the marketing medium, and escalating desires of the people, affiliated marketing comes as an easy way to make money from home, and a win-win situation for both the marketer and the company.

However, with the large number of scams happening around, trust is dwindling and genuine companies are suffering. How can they reapply affiliated marketing to current situation?


· Papers should represent original research work which has not been published or submitted for publication elsewhere.

· Participants can write on any one of the above topics.

· The number of authors for a paper cannot be more than two and they must be of the same b school.

· The word limit for the paper is 2500 words.

· The subject of the mail should include ,,

· The participants are required to send only a soft copy of their entry to the following mail The soft copy should be in .pdf format only.

· Submitted papers will be property of JMR.

· The last date for receipt of entries is 9'th of September 2009

First Prize: Rs 25000

Second Prize: Rs 15000


Team JMR


Monday, August 10, 2009


Community Development initiative of SIIB - A Curtain Raiser

“He who shares the wealth generated only after serving the people, through work done as a sacrifice for them, is freed from all sins. On the contrary those who earn wealth only for themselves, eat sins that lead to frustration and failure.”

Srimad Bhagvad Gita

Everyone in SIIB is aware of the community development initiative as it is a part of our academic curriculum but really few of us know that it has an identity.

Kshitij which means Horizons, is the official name of the community development program of SIIB. The vision of SIIB states that instilling a sense of Corporate Social Responsibility in our future global leaders is an essential step in understanding the role of the corporate contributing to the society. It is not only to inculcate these values but is also a direction to the emerging managers to understand the real voyage of life. Thus, realising its importance, our director mam, Dr. Rajani Gupte enthused students to lead this change and thus Kshtij was born.

The objective of Kshitij is just not to get people only to support change but to give them responsibility for engendering change.

For this, a team comprising of the first year students of MBA-International Business, MBA-Agri Business is formed every year who works under the guidance of our indefatigable mentor, Mrs Viraja Bhat, who is the faculty in charge of the program. To further strengthen the movement, students from first year MBA-Energy and Environment has also joined hands with the team.

There are various activities undertaken right now. The brief description of the ongoing projects is as follows:

· E Evening classes - The charity begins right from our own house. The community development team realized the fact and started a project to take evening classes for the children of the support staff of SIC. The team of 9 students takes classes of 13 children comprising from various classes from 1st to 7th std. A structured curriculum has been drafted after objectively analyzing the requirements of each child. The focus is on the all round development of the kids and so apart from taking maths & English classes the team also takes classes of Communication ,GK, Computers etc.

Wakad - SIIB has adopted a local municipal school. They visit this school twice a week to teach the English and basic computer skills to students of class IX . A structured course curriculum on the basis of the needs of the students has been designed. The benchmark has been set this year with the school, highly impressed with last year performance, has given us a batch of 127 students against 88 last year. Kudos to our seniors for this!

Waste Management - The idea is to utilize the food waste generated in the mess & canteen for productive purposes. The objective is to identify the possible ways of utilizing food wastes, which are ecologically and economically sustainable. The project is handled by the team of students from MBA - Energy and Environment. This is an excellent example of using our core competencies effectively for the amelioration of the community.

Green Team - It is a mass level campaign to save our environment from the clutches of the ever spreading menace of pollution and deforestation.

We also plan to continue our helping hand to the physically handicapped students studying at ―Mahatma Phule Apang Prashikshan Kendra at Mann, a local school at Mann village by imparting the customized computer and Spoken English training. A team of two students is working on finalising the structure of the program for this year.

We intend to grow from the present stage of Ankuran (sprouting) to Pushpan (Flowering) and thus a start has been made, a dream has been seen , which is the assimilation of the ideas of lokasamgraha” (general welfare) ,“karmayoga” (service), blended with “bhaktiyoga” (devotion) leading to our work becoming worship, a “sevayoga" (service)

Let each SIIbian understand the real essence of life and his responsibility to lead the change and become socially conscious managers because

People will forget what you said ...
people will forget what you did ...

but people will never forget how you made them feel...

Prateek Sharma (09-11)

Wednesday, August 5, 2009

For those walking on Dalal Street...

Hi Friends,

As all our 1st Sem Students have completed their Capital market course, everybody wants to jump into the arena of trading. Even Finance club guys have started trading competition among groups. Now a day’s people are seen with their laptops ON in their free time and instead of orkuting and chatting they are playing the "MoneyBhai.Moneycontrol" Game.

So for beginners in the stock market, below text is not any other trading tip but a simple story which should be learned by heart before entering this Bhool Bhulaiyya.

Once upon a time in a village, a man appeared and announced to the villagers that he would buy monkeys for Rs10. The villagers seeing that there were many monkeys around, went out to the forest and started catching them. The man bought thousands at Rs10 and as supply started to diminish, the villagers stopped their effort. He further announced that he would now buy at Rs20. This renewed the efforts of the villagers and they started catching monkeys again.

Soon the supply diminished even further and people started going back to their farms. The offer rate increased to Rs25 and the supply of monkeys became so little that it was an effort to even see a monkey, let alone catch it! The man now announced that he would buy monkeys at Rs50! However, since he had to go to the city on some business, his assistant would now buy on behalf of him.

In the absence of the man, the assistant told the villagers. Look at all these monkeys in the big cage that the man has collected. I will sell them to you at Rs35 and when the man returns from the city, you can sell it to him for Rs50." The villagers squeezed up with all their savings and bought all the monkeys. Then they never saw the man nor his assistant, only monkeys everywhere!!!

Welcome to the "Stock" Market!!!!

Kisan Agrawal (09-11)

Tuesday, August 4, 2009

Parivartan photography contest

Attention SIIBians! Team PRAYATNA calls up for all the amateur, professional(wannabes) photographers for a Photography Contest.

Theme: "The Inner Child In You".
( Have a look at the Photo below for more details, and there's prizes you could win )

Email your pictures to : ( before Aug 5, 2009 )

Prizes: Rs.500 and Rs.250 to be grabbed! Come fast, unleash the little Devil inside each one of you!

Sunday, August 2, 2009

Coke studio

A music lover's Perspective :

A music lover always feels delighted when he comes across a good piece of music. I had the same feeling when i came across “Coke Studio “ some days ago. I knew, I had found something great to listen to, for years to come.
Coke Studio is a phenomenal show being aired in Pakistan which takes its viewers right into the heart of a recording studio, where they have one of the most legendary musicians performing.
The philosophy of this show is "Fusion music" where they pair up the very famous modern pop/rock singers with classical/sufi singers to bless us with a really beautiful amalgamation of music. They also have in place one of the most handsome bands with instruments ranging from the modern rock instruments to the most traditional instruments like the toomba, dholak, table, sitar and many more which are anonymous to me.

The show is purely magic. The music is exquisite, the singers are mind blowing, the jugal-bandi's are a treat, the songs are made immortal, the atmosphere is electric and the performances nothing less than legendary .

In the Eight episodes aired till now, the coke Studio stage has seen more than 15 musical geniuses including Ali Azmat, Rahat Fateh Ali Khan , Strings , Ali Zafar, Shafaqat Amanat Ali (Fuzon), Josh and Atif.

Fusion music in itself may seem like a known concept of music but in the world of Coke Studio where the artists are masters in genres ranging from Bhangra, to pop, to rock, to folk music, to sufi music, to gazhals , to retro and even jazz ; “Fusion” has immense possibilities.

Some of the top notch performances like the Ali Azmat and Rahat Fateh Ali Khan version of “Garaj Baras Saawan Ghir aayo” are poised to receive a new lease on life at the level of the Eagles, “Hell Freezes Over” version of ‘Hotel California.’ The best of all this is that, Coke Studio has the whole collection on its website free for download including songs, videos and behind the scenes stuff.
Nevertheless, I would plead the SIIB community to abstain from putting more load on our already deceased internet network by downloading videos from the coke studio site. The whole collection sums up to roughly 3 GB which u can easily get from ( MBAIB-0911-Div B : Abhijit, Karan, Abhishek Deobhakt; MBAIB-0911-Div A : Samarth Gupta).
So, I hope everyone enjoys the musical voyage of Coke Studio and hopefully I will see some comments about your favourite songs from the collection.

A Marketer’s Perspective :

Being a management student I attempt here to provide some insights about the marketing repercussions of this show. It should not be forgotten that the name of the show starts with a word called “Coke” and this particular company is known to be one of the smartest and best marketers in the world. Starting with Coke’s association with this show, as we all know , Coke can hardly be counted as a mere “fizzy drink” brand. It goes beyond that. It’s a premium brand. It’s a lifestyle brand. It’s much more closer to its customer’s hearts than a mere cold drink and so is the music showcased in this show. Both these entities match; they complement each other.
Coke, being the ace marketer it is, has not failed to leave a mark on the show. Its the one and only sponsor of the show and brand can be seen everywhere one’s eyes can look.

I think there is some level of addiction attached to good music and when a brand attaches itself to good music , the addiction is transferred to the brand too. We all know how much Airtel and Hutch (Vodafone) have cashed in on their respective ad jingles which were basically very good pieces of music. Here, in Coke Studio, Coke is not only associating itself with these songs but recording them under the brand name of “Coke Studio”. This gives a very powerful branding opportunity as all these songs are stamped with the “Coke” trademark.

Another interesting factor of this show is, its very exclusive. It has produced just 9 episodes (roughly 40 songs) in 2 years. At the same time, it should be noted that the show is broadcasted simultaneously on around 15 different channels at the prime time of 7 to 8 PM. This ensures that a very high amount of people tuned into their TVs are going to watch this show, and history shows they have.
Pakistan, like India is a very young country adopting the western phenomenon like rock concerts and the whole rocknrolla fanfare. So the show is definitely something that appeals to the target audience, The young generation. And as it turns out, the young has shown all its support and appreciation to this show by flocking in numbers to fan clubs and blogs on sites like Facebook and Wordpress.
Another very delicate factor here is that, Pakistan has its own share of Fundamentalists who have raised their voice against this show , circulating hate smses , calling this show “Americanised”. But the show itself has stood this test, the major factor being inclusion of the traditional and highly respected maestros.
What has attracted me most is the novel idea of sharing the complete collection of music to the whole world free of cost on the coke studio website. I somehow relate this to the open sourcing of software done by great brands like Google, Mozilla, Linux, etc and would take the liberty to call this step taken by coke as “Open Source Music .“ Analytically, it does make sense for coke to do so, cause this would allow the music and brand image of Coke to flow out of Pakistan to the world, specially countries like India and other Arab countries. For an omnipresent brand like coke, this is nothing but an icing on the cake.I would invite the readers to share their insights on the marketing side of the story too.

Abhijit (09-11)